Suby & Sins House

07 May 2008 1,574 views
 
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photoblog image Tear Sheet i - Trendsetter Magazine

Tear Sheet i - Trendsetter Magazine


Creating Poverty

We undertook a 14 page features spread for a major Fashion Magazine in Turkey called Trendsetter a few weeks ago.

The brief read like this: Depict the New 7 deadly Sins as just brought out by the Vatican. Feel free to use your imagination to bring them alive, while not forgeting it is a fashion & ethical feature. At that point all the lights went out in our brains, the old deadly sins are so easy to depict, the new ones, we thought "is someone having a laugh here" :)

So these new Sins are:
1. Creating Poverty
2. Extreme Wealth
3. The Widening Divide Between Rich & Poor
4. Bioethical issues, such as birth control
5. Drug Abuse
6. Morrally dubious research
7. Polluting the enviroment

Well after a few weeks of head scratching and banging, ups and downs, dissapointments & elations etc, we put together a team of fantastic models, stylists, hair, makeup etc people and over 2days of shooting came up with some lovely images. As always the magazine has choosen the images they deem depict what they where looking for and best depict the sins in their eyes, over the next 7 days, we will be showiing you the images that made their way into the magazine.

Unfortunately we are not able to post up some of the images as in the magazine (all in Turkish you see) as they better explain and carry the story

Please enjoy

Model - Emma-Cristine
Body Art: Sarah Terry Face and Body Artist
Art directors - Suby & Sinem/Sarah Terry
Hair: Lola Maja
Makeup: Lola Maja
Styling: Karoline Longe
Dress by Kushion
Shoes: Bertie Bespoke
Gold Jewellery: Mango
Bag: Rabeanco
Purple Tulle and Belt: Stylist's own
Assistant: Lai Rogers

We definitely are still Suby & Sinem - Creative Photographers

"Ars Longa, Vita Brevis"


Tear Sheet i - Trendsetter Magazine


Creating Poverty

We undertook a 14 page features spread for a major Fashion Magazine in Turkey called Trendsetter a few weeks ago.

The brief read like this: Depict the New 7 deadly Sins as just brought out by the Vatican. Feel free to use your imagination to bring them alive, while not forgeting it is a fashion & ethical feature. At that point all the lights went out in our brains, the old deadly sins are so easy to depict, the new ones, we thought "is someone having a laugh here" :)

So these new Sins are:
1. Creating Poverty
2. Extreme Wealth
3. The Widening Divide Between Rich & Poor
4. Bioethical issues, such as birth control
5. Drug Abuse
6. Morrally dubious research
7. Polluting the enviroment

Well after a few weeks of head scratching and banging, ups and downs, dissapointments & elations etc, we put together a team of fantastic models, stylists, hair, makeup etc people and over 2days of shooting came up with some lovely images. As always the magazine has choosen the images they deem depict what they where looking for and best depict the sins in their eyes, over the next 7 days, we will be showiing you the images that made their way into the magazine.

Unfortunately we are not able to post up some of the images as in the magazine (all in Turkish you see) as they better explain and carry the story

Please enjoy

Model - Emma-Cristine
Body Art: Sarah Terry Face and Body Artist
Art directors - Suby & Sinem/Sarah Terry
Hair: Lola Maja
Makeup: Lola Maja
Styling: Karoline Longe
Dress by Kushion
Shoes: Bertie Bespoke
Gold Jewellery: Mango
Bag: Rabeanco
Purple Tulle and Belt: Stylist's own
Assistant: Lai Rogers

We definitely are still Suby & Sinem - Creative Photographers

"Ars Longa, Vita Brevis"


comments (10)

  • Babz
  • 7 May 2008, 00:38
So much love this.New angle to the fight against poverty. I've been actively involved in the "Make Poverty History" campaign 4 d past 2 years and never would've thought of something like this...
I guess I need to scratch and bang my head some more...
  • ray
  • Thailand
  • 7 May 2008, 03:41
Love it!

Chic stepping out of caste-off clothes strewn across a grungy mildewed footpath...

Works great!

Would not work at all if the Art Directors were less than 100% focused.

[cannot wait for the image that deals with birth control]
Haute...funny enough the picture is so good that even the clothes on the floor look glamorous. The exposed brick walls is very reminiscent of the new or should i say old dilapidated buildings here in NYC that they are now turning into luxury million dollar lofts. Although, the more I look at it, the spirogyra on the concrete ground I have to say screams the beginning of poverty, so I can see how as she walks down this path, she is beginning to feel like this place is a mess and its creating poverty. I have to definitely give it to you guys, you are pretty amazing at what you do. I can interpret so much in this picture. Can't wait for the rest.
  • navin
  • India
  • 7 May 2008, 09:14
Very cool shot and for a worthy cause.
  • DrAW!
  • 7 May 2008, 11:10
well conceived and executed
Suby & Sinem: Thanks Bro :d
  • Martin
  • United States
  • 7 May 2008, 20:27
Interesting assignment! The thing I like best about this shot is that the lines of the background don't square up with the page. It leads the eye to the model without being obvious about it. Clever!
Suby & Sinem: Thanks, thought about the setting of this image long and hard and then decided to use our back garden grin
  • Emma-Christine
  • Great Britain (UK)
  • 8 May 2008, 01:13
This looks great! Such a powerful concept, is great to be apart of it smile
Suby & Sinem: We glad you like it Emma, we love it smile Was fun working with you grin
  • Dotun
  • MD, USA
  • 15 May 2008, 19:20
excellent shot
I've just had a look backwards, to your this first post from the series. You have created not only imaginative and CREATIVE photos from your brief, you have a good team to work with. Nice set.
Suby & Sinem: Thank Nathan, we are really happy you feel this way. Check back on Monday for more tear sheet images from another magazine feature that came out on Friday smile Let us know what you think pls.
  • Adeola
  • Great Britain (UK)
  • 31 Dec 2008, 04:09
Brilliant

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