Morrally Dubious Research

We undertook a 14 page features spread for a major Fashion Magazine in Turkey called Trendsetter a few weeks ago.

The brief read like this: Depict the New 7 deadly Sins as just brought out by the Vatican. Feel free to use your imagination to bring them alive, while not forgeting it is a fashion feature. At that point all the lights went out in our brains, the old deadly sins are so easy to depict, the new ones, we thought "is someone having a laugh here" :)

So these new Sins are:
1. Creating Poverty
2. Extreme Wealth
3. The Widening Divide Between Rich & Poor
4. Bioethical issues, such as birth control
5. Drug Abuse
6. Morrally dubious research
7. Polluting the enviroment

Well after a few weeks of head scratching and banging, ups and downs, dissapointments & elations etc, we put together a team of fantastic models, stylists, hair, makeup etc people and over 2days of shooting came up with some lovely images. As always the magazine has choosen the images they deem depict what they where looking for and best depict the sins in their eyes, over the next 7 days, we will be showing you the images that made their way into the magazine.

Please enjoy

Model - Nicola Odeku
Body Art: Sarah Terry Face and Body Artist
Hair: Arno Style
Makeup: Make Up Me, Chivonne Williams & Marcella Cazley
Styling: Karoline Longe
Top and Skirt: Mark Liu
Accessories: Topshop
Shoes:Gil Carvalho
Assistants: Lai Rogers & Lloyd Alara

We definitely are still Suby & Sinem - Creative Photographers

"Ars Longa, Vita Brevis"

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